During the Iraq war, soldiers sent letters requesting to purchase Snake Brand Cooling Powder to use while in the battlefield.

Singaporean soldiers revealed a secret that sprinkling Snake Brand Cooling Powder into their socks helped eliminate bad odor and comforted the feet.

Military students always have Snake Brand Cooling Powder while camping to cool themselves as well as to relieve rashes and prickly heat. Since 2018, the 140 grams of Snake Brand Cooling Powder has been selected as a must-have item in the supplies of military training students.