Ready to COOL THE WORLD
SNAKE BRAND
PHILOSOPHY
We specialize in creating a variety of cooling and refreshing personal care products for the needs of the consumers. We, Snake Brand, believe that "Cooling Your Body is Soothing Your Mind."
We specialize in creating a variety of cooling and refreshing personal care products for the needs of the consumers. We, Snake Brand, believe that "Cooling Your Body is Soothing Your Mind."

The Legend

The Arrow-Struck Snake logo represents conquest or treatment of disease. The snake represents sickness or disease; the arrow represents prevention and cure of sickness. The Arrow-Struck Snake trademark represents quality that has existed for more than 100 years. Snake Brand is the world’s 1st cooling powder.

In 1947, a lawyer named Brisbane came to see Oakley, a doctor in the British Dispensary Store (Snake Brand). He had a skin rash because of the hot weather, so the doctor gave him chamomile lotion, but it didn’t work. The doctor then mixed body powder with a cooling substance for Mr. Brisbane and the rash disappeared and he felt relief.

The properties of Snake Brand Cooling Powder became renowned and very popular, so the product was then sold as a mass product. Initially, it was sold under the brand St. Luke's, but later changed in 2004 to the name Snake Brand.

SNAKE BRAND
COOL
IDENTITY
1952
Snake Brand has its uniqueness – the "tin can".

In 1952, as Snake Brand began to gain popularity, Dr. Luan developed a way to keep the coolness longer and make the powder more convenient to use. This was the origin of Snake Brand’s unique tin can, which is very familiar to Thai people until today.

Initially, the tin cans were imported from Hong Kong. Later on when the tin can production technology was introduced in Thailand, Snake Brand switched to using Thai-manufactured tin cans.

Limited Edition
Year 1992
Golden Century Version
Celebrating 100 Years of Snake Brand
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Year 2000
Thank You Version by ML Chiratorn Jiraprawat
Celebrating 108 Years of Snake Brand
Year 2001
Welcome Year of the Snake Version by ML Chiratorn Jiraprawat
Special Christmas Version
Year 2001
Welcome Year of the Snake Version by ML Chiratorn Jiraprawat
Special Song Kran Water Festival Version
Year 2005
Extreme Cool
Version
Year 2006
Dan – Beam Version
“I know you use it too.”
Year 2007
Cool The World
Version
Year 2010
Cool The World I Version
From the Students’ Contest Season 1
Year 2011
Cool The World II Version
From the Students’ Contest Season 2
Year 2012
120 Years Version
The 120th Anniversary of Snake Brand